What We Do

We provide a fully comprehensive architectural service from project inception through to completion. We also provide interior design services when required by our clients. We follow the RIBA plan of work. In addition we offer a full range of specialities from which you are able to pick and choose (please see below)

We specialise in small to large-scale projects and consultancy work across London, seamlessly integrating architecture with building management and interior design. We create beautiful, practical spaces which enhance the quality of living and returns on investment. You may have a unique vision for your London property or have a growing family which needs extra space. We have over 300 projects under our belt – we know how to seemlessly transform an ordinary space into something quite special.

We take our time to get to know our clients, considering their current and anticipated lifestyle needs, creative vision and financial objectives and translate these into workable solutions.

We can design you a new London home from scratch and also create functional loft conversions, extensions, basements and redesign spaces. We ensure that our work complies with building and local planning authorities.  We strive to do our best and adhere to strict budgets and are always transparent about estimated costs. Call Us on 07960 757893

NB  As Chartered Architectural Technologists we act as your consultant and only in your interests. We are transparent in our business arrangements with contractors, suppliers and any other consultant. Consequently we are required to be absolutely transparent about our sources of income. Our appointment therefore provides you with peace of mind and there are no hidden costs. 

Our specialities

  • Appraisal, brief development and feasibility studies
    You may or may not have a clear brief and oftentimes the first steps are for us to consider the possibilities of a project or site after which the brief can develop. This stage is known as a ‘feasibility study’ which enables us to identify your objectives and needs, business case, opportunities and constraints. This assessment of options may assist you to decide whether or not to proceed.
  • Measured surveys
    At the stage the production of  ‘existing’ plans, sections and elevations of the site will form the essential bedrock for further stages.
  • Research
    We can undertake research as necessary and we can look at precedents, markets, planning policies and other legislation as appropriate.
  • Concept, Design and Technical Design
    We are able to assist you with the complete design of your project, from original concept to completion, inside and out. We will provide all technical architectural and interior design information as required. We are adept at drawing up Schedules of Work, preparing appropriate and cost effective construction details and specifying materials.

Choose our comprehensive services or pick and choose from our long list of specialities

  • Sustainability
    Our designs are informed by environmental sustainability at every step, and we attempt to maximise this as far as possible on each project.  We are able to adopt a more intensive sustainable approach and can incorporate features such as ground source heating, air source heating, solar water heating, photovoltaic panels, heat recovery ventilation, when appropriate.
  • Interior Design and details
    We can incorporate an interior designer’s concepts or our own  for bespoke kitchens, bathrooms, joinery, staircases etc, and to provide full construction drawings coupled with our construction knowledge and integrate it with lighting, ventilation requirements, audio/visual and liaise with specialist contractors as needed.
  •  Design Management
    We will provide you with an overview of your project highlighting timescales, risks and opportunities. On smaller projects additional consultants will typically be a structural engineer and buildings surveyor, but on larger builds you may require assistance from a building services engineer, a health and safety consultant, a drainage surveyor, a soil surveyor or a lighting consultant. We are able to act as the Lead Consultant at the head of the design team and will partner these contractors for you.
  • Cost assessments
    We will assist you with costings, seeking advice from contractors and specialist consultants if required.
  • Planning applications
    We can make a planning application for you. We are experts in town planning and experience of many projects where we have obtained difficult approvals for our clients. If need be we will personally attend local authority planning hearings, and have experience of delivering reports to counteract objections.
  • Building regulations
    Our designs meet all the relevant building regulations and we will make an application for building regulations approval where necessary.
  • Tender documentation
    We can produce tender packs and manage the process by assisting you in compiling a list of suitable contractors, available to undertake the construction work. We are able to issue and receive tenders and compile a tender report after analysis.
  • Contract administration and Project Management
    We offer a contract admin service. This involves advising you on a suitable form of building contract, and facilitating its agreement between you and your builder. This controls the specification, quality, timescales and costings and as such  we would be the contract administrator. This would enables us to stand between you and the contractor, to make instructions, assess appropriate payments, and respond to progress and problems on your behalf. On complex projects a project manager will assist you in managing timescales, specification and cost.
  • Listed buildings
    We have undertaken work on a number of listed buildings including refurbishments and alterations. We are familiar with the principles of building conservation involved and the process of making an application for Listed Building Consent and we have successfully liaised with the local authority conservation officers and English Heritage.
  • Project recovery
    Some of our projects have been taken on after clients have encountered problems, sometimes when a builder has defaulted or design problems.






Departments & Directors

Founded in 2014 by Deborah Shaw MCIAT, a Chartered Architectural Technologist and artist. 

The team creates inspiring and innovative architectural projects, interiors and art for clients across the residential, hospitality and commercial sectors.

The  Genius Loci is focused on inspiring,  delighting and improving the lives of those interacting with their projects; whilst always respecting the social, ethical and environmental responsibilities of every design.


The Genius Loci tries to minimise the impact on the environment wherever possible. Natural, renewable and sustainably sourced materials and those with low embodied energy such as wood, leather and stone are used at every possible opportunity. Thus the use of plastics and oil based products are avoided.

Architecture & Planning

  • New Build
  • Loft Conversions
  • Extensions
  • Basements
  • Residential
  • Commercial 

Interior Design

  • Lighting & Colour Consultancy
  • Soft Furnishings
  • Restaurant Design
  • Project Coordination
  • Whole House Renovations
  • Commercial Design

Art & Acessories Coming Soon!

  • Bespoke Art Sourcing
  • Colour & Fabric Schemes
  • Art Commissions
  • Art for your Home
  • Art for Restaurants
  • Art hanging



Extensions and Planning

We design our service to give each project what it needs to be guided through the planning and architectural process. 

Commercial Projects

We prepare designs and specifications for commercial buildings, such as restaurants, retail outlets and boutique hotels. 

New Builds

Whether you want to build a beautiful new home from scratch or convert an existing building. A focus on conservation and sustainability.

Structure and Space layouts

We amplify use of natural light and space to make the design more dynamic and beautiful optimizing geometry, colours, and shapes

Restaurant Interiors

A comprehensive design service creating unique interiors for restaurants  that inspire customer loyalty. 

Residential Interiors

We can integrate interiors seamlessly into the architectural scheme.  Blush are creating a new bench mark in luxury residential interiors.


Full House Interior Design

We offer a complete concept to completion service, specialising in transforming properties into exceptional homes.


We provide an in-house furniture, fittings and equipment  service integrated with architectural and interior design.


ART that does not attempt to represent an accurate depiction of a visual reality but instead uses shapes, colours, forms and gestural marks to achieve its effect.

Wall Art

Wall art is the finishing element that can help pull a space together and make it feel complete. An art piece or another wall hanging that fits in with the chosen room decor.


A piece of classic or contemporary art portrait, properly set and displayed within a contemporary space, can truly ignite the imagination.

Objet D’Art

Art accessories reimagine the essences of everyday objectsgrouping and distorting them to create eyecatchingtextural works to add a sense of tactility.

LABC Regional Winner 2017

LABC Partner


British Safety Council

AECB building knowledge

Smarter Planning Champion